Setting Up Pixel Tracking for the ATS

David N

December 04, 2025 18:07

Pixel Tracking allows you to use a single pixel (typically 1x1 and transparent) in web pages, emails, advertisements, etc., to track user behaviors and interactions. When a user visits a webpage or opens an email containing a tracking pixel, the pixel sends data back to the tracker, allowing website owners, advertisers, and marketers to gather valuable insights.

The ATS allows you to enter this pixel tracking code within your application templates. The pixel tracking code is typically generated/provided by the tracker for you to copy/paste into websites/templates. The pixel tracking may also be referred to differently, such as the Insight Tags (LinkedIn) or Conversion Trackers (Indeed, Twitter, etc.).

Setting Up Pixel Tracking
Pixel Tracking Code Examples

Setting Up Pixel Tracking

Go to Administration and click App Templates on the left-hand side.
Click Edit under the Action column for an application template.
Go to the Step 6 - Completion Message step.
Click the Edit icon. A menu should open.
Uncheck 'Use Default Completion Message'.
Click <> from the text editor. The source code editor should open.
Paste your pixel tracking code into the source code editor and save your changes. Examples have been provided below.
Click OK from the 'Edit Completion Message' window.
Save your application template.
After adding the pixel tracking to your template, test the template to ensure the pixel tracking has been correctly entered. For example, go through the template with a test job posting and check the results in your tracker, or use the Meta-offered browser extension to check if the tracking is working as intended for Meta pixel tracking.

Pixel Tracking Code Examples

The following are examples of pixel tracking codes provided by the respective website/service/tracker and are uniquely configured for you. The respective websites/trackers will typically have dedicated instructions for you to get your unique tracking code and how to use it.

Glassdoor

<!-- GlassDoor Pixel Code -->
<noscript>
Insert pixel image info here.
</noscript>
<!-- End GlassDoor Pixel Code -->

Indeed

<!-- Indeed Pixel Code -->
<noscript>
<p><img src="="//conv.indeed.com/pagead/conv/1111111111/?script=0" alt="" width="1" height="1" border="0" />
</noscript>
<!-- End Indeed Pixel Code -->

Meta (Facebook)

<!-- Meta (Facebook) Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', '{your-pixel-id-goes-here}');
  fbq('track', 'PageView');
</script>
<!-- End Meta Pixel Code -->

Google

<!-- Google Pixel Code -->
<noscript>
<p><img src="//www.googleadservices.com/pagead/conversion/1/?
label=1;amp;guid=ON&amp;amp;script=0" alt="" width="1" height="1" border="0" />
</noscript>
<!-- End Google Pixel Code -->

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